Synchronica Signs Global Distribution Deal with Brightstar for Mobile Gateway

Released on: February 12, 2008, 10:43 pm

Press Release Author: Synchronica

Industry: Telecommunications

Press Release Summary: Synchronica plc, the mobile email and synchronization
company, is pleased to announce a worldwide agreement with Brightstar Corp., a
global leader in distribution and supply chain solutions for the mobile industry,
for the distribution of its award-winning mobile push email and synchronization
technology Mobile Gateway.

Press Release Body:
GSMA Mobile World Congress, Barcelona, Hall 2.0, Stand 2J25, February 13, 2008. -
Synchronica plc, the mobile email and synchronization company, is pleased to
announce a worldwide agreement with Brightstar Corp., a global leader in
distribution and supply chain solutions for the mobile industry, for the
distribution of its award-winning mobile push email and synchronization technology
Mobile Gateway.

As part of the agreement, the two companies will create a dedicated sales and
marketing team that will draw on Brightstar\'s vast customer base to promote Mobile
Gateway in over 50 countries across six continents. Initial marketing undertaken by
the teams has generated positive responses from potential customers. Over 15
opportunities with mobile operators are now in active discussion and/or under trial.
Synchronica has hired a dedicated sales representative in Miami, where Brightstar is
headquartered, to handle this alliance and ensure its success.

Brightstar, with estimated annual gross revenues of USD 4.8 billion in 2007, serves
many of the world\'s leading mobile network operators. In addition, Brightstar has a
strong presence in the fast growing emerging markets in Asia Pacific, Africa, India,
and throughout Latin America. The company also serves customers throughout North
America, Europe, and Australia. Brightstar delivered one of every 20 mobile devices
in the world in 2007.

Commenting on the agreement, Synchronica CEO Carsten Brinkschulte said: \"We are very
excited to team with Brightstar. This is an outstanding validation of Mobile Gateway
which provides an easy to use and affordable way for accessing email on mass market
mobile phones. Brightstar\'s marketing flair, as well as its far-reaching and
established supply chain extends our global reach, in particular in the booming
emerging markets of Latin America and Asia, where we see a tremendous opportunity
for growth.\"

Brightstar Vice President, Data Centric and Enterprise, Michael Tate, said: \"We are
delighted to partner with Synchronica, as Mobile Gateway is an outstanding product.
As a global leader we seek value-added solutions for the global wireless market, and
Mobile Gateway is best in class. We see a huge opportunity for push email and
synchronization solutions, and Mobile Gateway is sure to generate tremendous
interest across the world.\"

Synchronica exhibits at the GSMA Mobile World Congress, 11-14 February 2008,
Barcelona, Spain, Fira de Barcelona, Hall 2, Ground Floor, Stand 2J25.

About Brightstar

Brightstar Corp. is a global leader in customized distribution and supply chain
solutions for the wireless industry. With global headquarters in Miami, Brightstar
operates sales, distribution, and manufacturing facilities in more than 50 countries
on six continents. The company provides solutions to over 30,000 network operators,
MVNOs, retailers, resellers, and independent agents around the world and also
represents the world\'s leading wireless manufacturers. For more information, visit
http://www.brightstarcorp.com

About Mobile Gateway

Synchronica\'s Mobile Gateway provides carrier-grade push email and synchronization
services for virtually all mass market feature phones and smartphones being used by
subscribers today. It is based on the dominant open industry standards Push IMAP
(LEMONADE) for mobile email and SyncML (OMA DS) for contact and calendar
synchronization and works with the built-in email and synchronization clients found
in more than 1.5 billion phones. The new email-to-SMS functionality expands its
reach to virtually every phone in use today. Serving consumers and prosumers, Mobile
Gateway includes back-end support for POP3 and IMAP mailboxes, connecting to popular
services such as AOL or Gmail. For business users, it provides a unique zero
footprint architecture where users simply register their devices and instantly start
to receive corporate email on their phone without requiring additional connectors
behind the firewall. Business mailboxes supported include Microsoft Exchange, Lotus
Domino, and Sun Java Communications Suite.

About Synchronica

Synchronica plc develops and markets industry standard mobile email and
synchronization solutions for the vast majority of devices in the market today.
Mobile operators, device manufacturers, and service providers in emerging and
developed markets use Synchronica products to offer mobile email, PIM
synchronization and backup and restore services to their consumer and corporate
customer base. Products include the push email and synchronization solution Mobile
Gateway and the mass market device backup solution Mobile Backup. Headquartered in
the U.K., with a development center in Germany and presences in the USA, Hong Kong,
and Dubai. Synchronica plc is a public company traded on the AIM list of the London
Stock Exchange (SYNC.LN). More information is available at
http://www.synchronica.com

For more information, please contact:

Nicole Meissner
Chief Marketing Officer
Tel.: +44 1892 552 780
Mobile: +44 7977 256 412
Fax: +44 1892 552 721
nicole.meissner@synchronica.com




Web Site: http://www.synchronica.com

Contact Details: Synchronica plc
Mount Pleasant House
Lonsdale Gardens
Royal Tunbridge Wells
TN1 1NY
United Kingdom

Tel.: +44 1892 552 720
Fax: +44 1892 552 721

info@synchronica.com

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